On Thursday 27th March, Twitter released a blog following research findings from Nielsen about why users in the UK follow brands. According to the study, out of the 59% who follow brands on the micro-blogging site, they do so because they are ‘eclectic, interested in a wide variety of brands ranging from automotive, fashion and finance to technology, video games and many more.’ The blog included an infographic highlighting the top 10 reasons behind users’ activity and motive to follow brands, which was certainly insightful and interesting.
This got me thinking about why I follow brands, plus whether I actually buy products from the company or simply enjoy the tone of voice, personality and content of the tweets. I was then curious to put the question out there and open it up to our follower base on @TheMediaOctopus. From agencies to experts in the industry, people within the Manchester digital community to other companies, the question generated a huge response with some very interesting and varying answers…
Check out the full report over on The Media Octopus blog, our first piece of original research!.