REPORT: Why do people follow brands on Twitter? TMO asked, you replied


On Thursday 27th March, Twitter released a blog following research findings from Nielsen about why users in the UK follow brands. According to the study, out of the 59% who follow brands on the micro-blogging site, they do so because they are โ€˜eclectic, interested in a wide variety of brands ranging from automotive, fashion and finance to technology, video games and many more.โ€™ The blog included an infographic highlighting the top 10 reasons behind users’ activity and motive to follow brands, which was certainly insightful and interesting.

This got me thinking about why I follow brands, plus whether I actually buy products from the company or simply enjoy the tone of voice, personality and content of the tweets. I was then curious to put the question out there and open it up to our follower base on @TheMediaOctopus. From agencies to experts in the industry, people within the Manchester digital community to other companies, the question generated a huge response with some very interesting and varying answersโ€ฆ

Check out the full report over on The Media Octopus blog, our first piece of original research!.